Brand and river blindness

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Onchocerciasis, or river blindness, is a Neglected Tropical Disease NTD caused by a parasitic worm called Onchocerca volvulus, transmitted through the repeated bites of blackflies. Percentage of research budget that Merck should invest in drugs that will produce a substandard return on investment As a company that produces drugs to cure diseases in both humans and animals, Merck operates in a complex dynamic that requires it to take decisions that may not lead to profitability.

The stakeholders, in my opinion are: The company might not ever recover the investment due to not making a profit. Analysis Based on Ethical Theories Cultural relativism means that any decision is right or wrong depending on whose side you are taking at the moment. Crossing may still become significant if ivermectin is given at high doses in which case, brain levels peak 2—5 hours after administration.

Answer the necessary questions that are related to specific needs of organization Analyze the opportunities that would be happen due to the change. Strength of property rights and law rules. C Animal reproduction studies have shown an adverse effect on the fetus and there are no adequate and well-controlled studies in humans, but potential benefits may warrant use in pregnant women despite potential risks.

More investments, higher stock prices. The culture of today would deem not investing as unethical and morally wrong even though both choices are technically ethical. The five forces are discussed below: Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.

This would also have helped cut the cost for Merck and Co. Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.

It called for the countries and their partners, including CDC, to interrupt transmission in the two remaining areas in the Americas by A physician giving ivermectin tablets to those infected with onchocercal parasites. Following points can be identified as a threat to company: For this group, the impact must be looked at in light of how the development of a drug that will most likely be given away for free affects the return on their investment.

Merck and River Blindness Essay

Clear yourself first that on what basis you have to apply SWOT matrix. It does not readily cross the blood—brain barrier of mammals due to the presence of P-glycoprotein[34] the MDR1 gene mutation affects function of this protein. Then, a very careful reading should be done at second time reading of the case.

The qualm to this is that, the consumers of the drug could not pay for the medication. Analysis Based on Ethical Theories The ethical dilemma involved in the Merck and River Blindness case, in the view of society, investing would be the acceptable option.

The investors are impacted by this quandary in how the company might not recuperate the money invested and the investors might never see a profit. After introduction, problem statement is defined.

After having a clear idea of what is defined in the case, we deliver it to the reader. However, the problem should be concisely define in no more than a paragraph.

Mites such as scabies: These drugs include statins, HIV protease inhibitors, many calcium channel blockers, and glucocorticoids such as dexamethasone, lidocaine, and the benzodiazepines. Standards of health, education and social mobility levels.

Not investing would show that they do not place any moral obligations with their own values. By not providing the money and resources needed, the scientists would be required to drop the progress that they had already made concerning drug research on Ivermectin Mectizana possibly successful cure for River Blindness.

Inthe World Health Organization estimated that overpeople were blind because of the disease and another 18 million were infected. Pest analysis is very important and informative.The Carter Center's Onchocerciasis Elimination Program for the Americas (OEPA) coordinates the regional initiative to end illness and transmission of onchocerciasis (or river blindness) in the Americas.

Working closely with partners and ministries of health, OEPA has successfully eliminated river blindness transmission from Colombia ().

About Onchocerciasis, River Blindness: Infection with nematodes of the genus onchocerca. Characteristics include the presence of firm subcutaneous nodules filled with adult worms, pruritus, and ocular lesions.

Merck and River Blindness Onchocerciasis, known as river blindness, is caused by parasitic worms that live in the small black flies that breed in and about fast-moving rivers in developing countries in the Middle East, Africa, and Latin America. Merck and River Blindness Onchocerciasis, known as river blindness, is caused by parasitic worms that live in the small black flies that breed in and about fast-moving rivers in developing countries in the Middle East, Africa, and Latin America.

River Blindness ia pandemic in equatorial regions of the world, significant jungle environments, affecting the most poor population in the world. It causes blindness and suffering to children through adults. This could help them build a strong brand equity, goodwill and reputation in the long run thereby creating a foundation for profitability in future.

For instance, I believe that Merck has a social responsibility and a moral obligation to invest heavily in the cure for River blindness.

Brand and river blindness
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